My SUV, My Self

In what seems like a parody of consumerism, Land Rover has announced a special edition of its 2010 Range Rover Sport called Autobiography. The folks at AutoBlog have the details:

Most of the appeal of the package is inside. All of the seating surfaces are covered in beautiful two-tone leather, and the Autobiography logo can be found in the wood door inserts and the embossed headrests. The exterior gets a few special touches as well, including body-colored lower door panels, an extended roof spoiler, and special 20-inch alloy wheels.

Just 250 examples of the Range Rover Sport Autobiography will be built, all in Santorini Black with the 5.0-liter supercharged V8 as standard. Pricing is listed as an imposing $88,545, but we can see that in its exclusive circle, enough Land Rover buyers will likely be willing to cough up a $14,000 premium to have their own Autobiography, even if it's only a leather, wheel, and trim package.

Pricey, but then again it's a luxury SUV that sums up one's entire life story. I wonder if there'll be an even snootier version called the Memoir.